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iContact Email Marketing Solution

8.2 out of 10 Average Rating

The average user rating from the top rating sites!


Product Intro

iContact, the nifty little email marketing software is the perfect tool for any business looking to up their marketing game.

With iContact, you can easily create stunning emails that will grab your audience's attention and keep them coming back for more. And the best part? It's so simple to use, even your grandma could do it (no offense to grandmas everywhere).

But wait, there's more! iContact also gives you access to detailed reports so you can see exactly how your emails are performing. You'll know who opened your email, who clicked on what, and even who unsubscribed (don't take it personally).

And if you're worried about spending a fortune on email marketing, fear not! iContact is super affordable, so you won't break the bank. Plus, with their top-notch customer service, you'll always have someone to turn to if you need help.

So what are you waiting for? Give iContact a try and watch your business soar to new heights. And if all else fails, at least you'll have a new hobby (email marketing, who knew?).


Who's This for?

iContact is perfect for anyone and everyone who wants to take their email marketing to the next level.

Whether you're a small business owner, a nonprofit organization, or just someone who loves sending emails (hey, no judgment here), iContact has got you covered.

If you're looking to grow your email list, engage with your audience, and drive more sales or donations, then iContact is the tool for you. And if you're not quite sure where to start, don't worry - iContact has plenty of resources and support to help you every step of the way.

So, if you want to make your emails pop, impress your subscribers, and get real results from your marketing efforts, then look no further than iContact. Trust us, your audience will thank you for it!


Notable Features

  • Email Builder: iContact's drag-and-drop email builder allows you to create stunning emails with ease, no coding required. Choose from a variety of pre-designed templates or create your own from scratch.

  • Marketing Automation: With iContact's marketing automation tools, you can set up automated email campaigns based on specific triggers, such as new subscribers, website activity, or purchase behavior.

  • List Management: iContact makes it easy to manage your email lists, including segmentation, tagging, and cleaning. You can also use iContact to grow your list with sign-up forms, landing pages, and more.

  • Analytics: iContact provides detailed analytics on your email campaigns, including open rates, click-through rates, and conversion rates. You can use this data to optimize your campaigns and get better results.

  • Social Media Integration: iContact allows you to connect your social media accounts and share your email content on social media with just a few clicks. You can also track social media engagement from within iContact.

  • Customer Support: iContact offers top-notch customer support, including live chat, phone support, and email support. They also provide extensive resources, including a knowledge base, blog, and webinars, to help you get the most out of the platform.


Pros & Cons


  • Easy to use: iContact has an intuitive interface that makes it easy to create and send emails, set up automated campaigns, and manage your lists.

  • Marketing Automation: iContact's marketing automation features are robust and flexible, allowing you to create sophisticated campaigns that drive engagement and sales.

  • Customer Support: iContact's customer support team is highly responsive and knowledgeable, and they offer a range of support options, including live chat, phone support, and email support.

  • Affordable pricing: iContact offers pricing plans that are competitive with other email marketing platforms, making it an affordable option for businesses of all sizes.


  • Limited templates: While iContact offers a range of templates for creating emails, they have fewer options than some other email marketing platforms.

  • Limited customization: iContact's email builder is easy to use, but it has limited customization options, which may not be suitable for businesses that require highly customized emails.

  • Limited integrations: iContact doesn't offer as many integrations as some other email marketing platforms, which may be a limitation for businesses that rely heavily on other marketing tools.

  • Learning curve for advanced features: Some of iContact's advanced features, such as marketing automation, may have a learning curve for users who are not familiar with these tools.


Did You Know?

One unique aspect of iContact's development is that it was founded by a married couple, Ryan Allis and Aaron Houghton, who started the company out of their apartment in North Carolina in 2003. They were both in their early 20s at the time and had a passion for entrepreneurship and technology.

Initially, iContact was focused on providing email marketing services to small and medium-sized businesses, but over time it evolved into a full-service marketing automation platform. In 2012, iContact was acquired by Vocus, Inc., which later merged with Cision to become one of the largest PR and marketing software companies in the world.

Ryan and Aaron have both gone on to become successful entrepreneurs and investors in their own right, with Ryan founding several other startups and Aaron serving as a mentor and advisor to other founders. Despite their success, they remain proud of their early days building iContact from scratch and credit the company's success to a combination of hard work, dedication, and a commitment to helping their customers succeed.


Common Raves

  • I have been using iContact for several years and I absolutely love it. It's so easy to use and has all the features I need to create and send professional-looking emails. Plus, their customer support team is always available and super helpful." - Samantha T.

  • "I switched to iContact from another email marketing platform and I'm so glad I did. The platform is intuitive and user-friendly, and their marketing automation tools have helped me save time and drive more sales. Highly recommend!" - Marcus L.

  • "I love how affordable iContact is compared to other email marketing platforms. Even though it's less expensive, it still has all the features I need to create and send great-looking emails. Plus, their customer support team is amazing and always helps me out whenever I have a question." - John P.


Common Rants

  • "I found iContact to be very limited in terms of customization options. Their templates are pretty basic and I wasn't able to create the exact look I wanted for my emails. I ended up switching to another platform that had more options." - Rachel S.

  • "I had a lot of trouble with iContact's email deliverability. Many of my emails were getting caught in spam filters and my open rates were lower than I expected. I switched to another platform and haven't had any issues since." - Mark W.

  • "I was disappointed with the lack of integrations available on iContact. I use several other marketing tools and it was a pain to have to manually transfer data between them. I ended up switching to a platform that had more integrations." - Sarah L.



Overall, iContact is a great choice for many businesses looking to up their email marketing game. With its easy-to-use interface, marketing automation tools, and robust analytics, it's an excellent option for small and medium-sized businesses looking to engage with their audience and drive more sales or donations.

That being said, iContact may not be the best choice for every business. For example, if you require highly customized emails or a wide range of integrations with other marketing tools, you may find that iContact's limited options don't meet your needs.

Additionally, if you're just starting out with email marketing or have a smaller budget, iContact's affordable pricing plans and excellent customer support make it a great option. However, if you have more advanced needs or a larger budget, you may want to explore other email marketing platforms with more advanced features.

Ultimately, the decision to use iContact (or any other email marketing platform) will depend on your specific business needs, goals, and budget. So take the time to evaluate your options and choose the one that's right for you!


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