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MailerLite - Fun Email Marketing Tool

8.7 out of 10 Average Rating

The average user rating from the top rating sites!


Product Intro

MailerLite is an impressive email marketing platform that offers a range of features to help businesses effectively engage with their audience and drive results. With its intuitive interface and robust set of tools, it's a top choice for both small businesses and larger enterprises.

One of the standout features of MailerLite is its user-friendly design. From creating eye-catching email campaigns to managing subscriber lists, everything is streamlined and easy to navigate. Even if you're new to email marketing, you'll find the learning curve to be quite manageable.

Creating visually appealing emails is a breeze with MailerLite's drag-and-drop editor. You can choose from a wide selection of professionally designed templates or start from scratch and customize every aspect of your campaign. The editor is responsive, ensuring your emails look great on any device, whether it's a desktop or a mobile phone.

Another aspect that sets MailerLite apart is its focus on deliverability. The platform employs industry-leading practices to ensure that your emails reach the intended recipients' inboxes, minimizing the chances of them ending up in the dreaded spam folder. This attention to deliverability helps you maximize the effectiveness of your campaigns and establish a stronger connection with your subscribers.

MailerLite also offers advanced segmentation and automation capabilities, allowing you to personalize your emails based on subscriber behavior and preferences. You can create targeted campaigns that resonate with specific segments of your audience, increasing the chances of conversion and engagement.


Who's This for?

MailerLite is perfect for small business owners, entrepreneurs, bloggers, and anyone else who wants to create beautiful email campaigns without spending hours on design or coding. MailerLite is also great for seasoned email marketers who want a tool that can handle complex campaigns and advanced automation. Whether you're just starting out or you're a pro, MailerLite has everything you need to create effective email campaigns that get results.

MailerLite offers special discounts for these organizations, so they can create professional email campaigns and engage with their supporters without breaking the bank.

MailerLite is best suited for anyone who wants to create beautiful, effective email campaigns without the stress and hassle. Whether you're a small business owner, a blogger, a non-profit, or anything in between, MailerLite has got you covered.


Notable Features

  • Drag-and-Drop Email Editor: MailerLite's drag-and-drop editor is a game-changer for those who are not tech-savvy or lack design skills. You can easily create and customize your email campaigns without any coding or graphic design experience.

  • Email Automation: With MailerLite, you can set up automated email workflows to engage your subscribers at the right time with the right message. It saves you time and effort by sending pre-designed campaigns according to your subscribers' behavior or actions.

  • Landing Pages: MailerLite offers a landing page builder to help you create effective pages that turn your website visitors into subscribers, event attendees, or customers.

  • A/B Split Testing: MailerLite lets you split-test different versions of your email campaigns to help you find what resonates best with your subscribers. You can test subject lines, content, images, or CTAs to see what works best for your audience.

  • Subscriber Management: MailerLite allows you to manage your subscribers with ease. You can import and export your subscriber lists, segment them according to their interests, behaviors, or demographics, and even clean up your list by removing inactive subscribers.

  • Analytics: With MailerLite's analytics feature, you can track your email campaigns' performance in real-time. You can see the open rates, click-through rates, conversion rates, and even the geographic location of your subscribers who opened your emails. It helps you improve your future campaigns by knowing what works best for your audience.


Pros & Cons


  • Easy-to-use interface: MailerLite has a user-friendly interface that makes it easy for anyone to create and send professional-looking emails.

  • Affordable pricing: MailerLite offers affordable pricing plans, even for small businesses or non-profit organizations, making it accessible to a wide range of users.

  • Great customer support: MailerLite provides excellent customer support through email, chat, and a comprehensive knowledge base.

  • Advanced features: MailerLite offers advanced features like automation, landing page creation, and A/B testing, which are usually available only in more expensive email marketing tools.


  • Limited integrations: While MailerLite integrates with many popular tools like Shopify, WordPress, and Zapier, it doesn't have as many integrations as some other email marketing tools.

  • Limited design options: MailerLite's email editor is easy to use, but it doesn't offer as many design options as some other tools.

  • Limited functionality for large businesses: MailerLite is best suited for small to medium-sized businesses, as it may not have the functionality required by large enterprises.

  • Limited email templates: While MailerLite provides customizable email templates, there are fewer templates available compared to some other email marketing tools.


Did You Know?

One unique aspect of MailerLite's development is its founding story. MailerLite was created in 2010 by a group of friends in Lithuania who were looking for an affordable and easy-to-use email marketing tool for their own business. They found that the existing options were either too expensive or too complicated to use, so they decided to create their own solution.

The founders of MailerLite, Ignas, and Eimantas, started developing the platform in a small apartment with a team of just four people. They initially built MailerLite to meet their own needs, but soon realized that other businesses could benefit from their solution as well. They launched MailerLite publicly in 2012 and it quickly gained popularity for its simplicity, affordability, and user-friendly interface.

Another unique aspect of MailerLite's development is its commitment to sustainability. The company has made a conscious effort to reduce its environmental impact by using eco-friendly materials for its packaging and implementing energy-efficient practices in its operations. They even launched a campaign called "MailerLite Goes Green" to encourage their customers to adopt sustainable practices in their own businesses.

Overall, MailerLite's development and creation story highlights the importance of solving real-world problems through innovation and a customer-centric approach. The company's commitment to sustainability also sets it apart from other email marketing tools and demonstrates its dedication to making a positive impact on the world.


Common Raves

  • "MailerLite is hands down the best email marketing tool I've used. It's affordable, easy to use, and has all the features I need to create effective email campaigns. Plus, their customer support team is top-notch!"

  • I've been using MailerLite for a few years now, and I can't imagine using anything else. Their automation feature has saved me so much time, and their drag-and-drop editor makes it easy to create professional-looking emails in minutes."

  • "I love MailerLite's landing page builder. It's so easy to use, and I've seen a significant increase in conversions since I started using it. Plus, their pricing is so affordable that it's a no-brainer for my small business."


Common Rants

  • "I was really disappointed with MailerLite's limited design options. I wanted to create a more custom-looking email, but I found that their templates were too restrictive. I ended up switching to a different tool that had more design options."

  • "MailerLite's customer support team was slow to respond when I had an issue with my email campaigns. It took them over a day to get back to me, which was frustrating. I needed a more timely response since my campaigns were time-sensitive."

  • "I had a hard time integrating MailerLite with my CRM system. The process was more complicated than I anticipated, and it required a lot of back-and-forth between their support team and my own IT team. I eventually got it working, but it was a frustrating experience."



Alright, let's sum things up here! MailerLite is a fantastic email marketing tool that offers a lot of value for businesses of all sizes. However, like any tool, it's not a one-size-fits-all solution. So, let's break it down.

If you're a small to medium-sized business or a non-profit organization looking for an affordable, user-friendly email marketing tool, MailerLite is an excellent choice. It has all the features you need to create effective email campaigns without breaking the bank. Plus, it's easy to use, so you won't have to spend hours figuring out how to design and send emails.

On the other hand, if you're a large enterprise with complex email marketing needs or require extensive integrations, MailerLite may not be the best fit for you. While it does offer advanced features like automation and A/B testing, it may not have the functionality required by larger organizations. Additionally, if you require a lot of design options or a large variety of email templates, MailerLite's limited design options may not be enough for your needs.

But hey, don't let that discourage you! MailerLite is an excellent option for many businesses and non-profit organizations, and it may just be the perfect fit for yours. With its affordable pricing, easy-to-use interface, and advanced features, MailerLite is definitely worth considering for your email marketing needs. So give it a try and see if it works for you!


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